Yamaha has had an exciting first move into the Indian two-wheeler market with its new XSR155 retro-image and a huge debut with its Aerox-E and EC-06 battery-powered cars. These roll-outs reinforce the desire by Yamaha to incorporate heritage, performance and innovation in the fast changing mobility landscape in India.
Yamaha XSR155: Classic and Contemporary Performance.
At an introductory price of Rs 1.49 lakh (ex-showroom, Delhi), the Yamaha XSR155 rekindles the vintage motorcycles allure as a premium neo-retro-style and design that attracts shoppers who are fond of vintage and stylistic dwellers as well as the young motorists who seek style and content. The teardrop-shaped fuel tank, round LED headlamp and smooth one-piece seat make the bike look bold yet easy to access unlike most commuter bicycles.
On the performance front, the XSR155 runs on a smooth 155cc liquid cooled refined 4-stroke engine with Variable Valve Actuation (VVA). It gives off 18.4 PS of power and 14.2 Nm of torque, equipped with a smooth 6-speed gearbox, which gives it a vibrant but comfortable ride within the city or during weekend outings.
It has an agile handling with the promise of comfort due to its lightweight frame (Deltabox), a single front fork that is inverted with an upside-down forks, and a linked monoshock rear suspension. The bike has got dual-channel ABS in order to provide better safety in every situation.
The XSR155 is also ergonomically designed to suit both novice and seasoned riders, where the sitting position is upright and comfortable, and the height of the seat is quite low. It will be offered in four fashionable colors 3 Blue, Grayish-Green, Red, and Metallic Silver, and it will enable the riders to express their personality with the help of it.
Yamaha Aerox-E: Mobility of the modern city.
With the XSR155, Yamaha has launched the Aerox-E which is the strong entry of the brand in the electric scooter market in India. The Aerox-E is an electrically powered sports-utility vehicle aimed at the younger demographic since it is more about fashion than functionality.
The scooter has a high-quality LED lighting, sport graphics and a fully digital instrument panel displaying battery, speed, and trip information instantly. Its electric motor is meant to provide peppy acceleration that fits urban traffic, with a battery system that has been optimized to provide quite a reasonable distance on a single charge making it a viable and environmentally friendly option in daily commuting.
Yamaha supports Aerox-E introduction with a state-of-the-art connected smart phone application that supports smart functionality like remote diagnostics and ride analytics, which advantages the operation process and promotes responsible riding.
Yamaha EC-06 EV: High-tech Electric Commuting.
The EC-06 is the first product of Yamahan into the high-end electric two-wheelers, providing experience in the electric motorcycle with the urban sense. Designed in a contemporary language of design and equipped with a strong electric transporter, the EC-06 is aimed at those intending to use zero-emission transportation but have fun in the process.
With an extended charge pack, quick-charge functionality, and a touchscreen dashboard that is linked together, the EC-06 is designed to satisfy those who are interested in being sophisticated and eco-friendly without losing the fun of riding. Its low weight chassis and easy to feel handling dynamics makes it best on the crowded city streets and quick turnaround at the daily grind.
The EC-06 by Yamaha is a statement of intent as it points to how the company sees its future green and it establishes itself in the emerging market of electric vehicles in India.
The Strategic Expansion of Yamaha in India.
The introduction of the XSR155 and its first electric scooter and EV motorcycle can be described as a complex strategy to not just address the needs of the conservative motorcyclists who adore style and performance, but also to respond to the electric revolution that is challenging the very concept of urban mobility.
The XSR155 will target the neo-retro segment with its competitors such as Royal Enfield Hunter 350, taking advantage of high design and technology in the 150-160cc segment. In the meantime, the Aerox-E and EC-06 are aimed at expanding markets of green commuting, where millennials and urban workers who are conscious of the environment and their environmental impact are likely to be interested.
New product line up with competitive prices, modern safety features, and connectivity technologies will present appealing alternatives of Yamaha to meet the needs of various Indian consumers, and are likely to become exciting options in an ever-changing environment of two-wheeler in the country.
