Over the past few weeks, the social media is swarmming with allegations that Tata Motors has released the lowest priced bike in India which is currently selling at only Rs 59, 000 with a remarkable mileage of 90kmpl. This has been a news that has attracted the attention of both two-wheeler enthusiasts and low-end consumers.
This would be a tremendous move considering the fact that Tata has a good presence in the commercial vehicle and passenger markets. Nevertheless, there is a need to offer a distinction between fact and fiction about this viral story.
The Viral Wave: What People Say.
The social media sites, particularly Instagram, have been overwhelmed with the news of the Tata entry into the two-wheeler market. Based on these viral allegations, the new 125cc bike by Tata would transform the industry with its low-bottom prices, fuel efficiency, and modern day design that would compete with the established companies in the industry like the Bajaj, Hero and the TVS.
The charm of an economical bike produced by Tata is indisputable the company has become an agent of reliability, credibility, and innovativeness in the world of automobiles in India. Also, there are rumors that this new bike might give approximately 90kmpl mileage which makes it very attractive to daily commuters who are interested in saving on the expenses of fuel.
The Reality Check
Nevertheless, even though this has created some excitement, Tata Motors has not declared any intentions of launching a two-wheeler. The existing data proves that Tata is still heavily concentrated on passenger vehicles such as their legendary Tata Sierra and the commercial market. More so, Tata is building up operations in the luxury EV arena through its Avinya brand.
The firm lacks the production capacity or the strategic alliances that would see it venture into the competitive two-wheeler market which is dominated by an established players. In case Tata should join this segment, there would be a high possibility of a substantial collaboration or acquisition which has not been indicated out publicly.
Why Such Rumors Thrive
In the modern digital world, where news travels fast, and rumors go viral, unverified rumors can grow considerably especially when it is related to a reputable brand such as Tata Motors. The potential of cheap efficient bike offered by Tata is so great that many people can not help sharing the speculative information without official statements.
Such viral posts tend to confuse speculative descriptions, wishful thinking, and incomplete information and overwhelm real updates about the industry. To consumers and followers, they have to wait to receive official declarations before they base their decisions on such news.
What Tata Is Really Planning
Two-wheelers may not be on the agenda in the near future but Tata Motors is already gearing up to make new entries in other markets. The recent re-introduction of the Tata Sierra- a legendary SUV- has given a lot of excitement to the brand enthusiasts. Tata is also increasing its presence in electric cars, including high-end cars under Avinya, which are in line with the global trends towards sustainable transport.
Analysts assume that should Tata ever venture into the 2-wheeler market, it will enter with a well-studied plan, as it will utilize its prowess in engineering and capacity of its factory to provide a product that will be a pioneer in its quality and cost.
Buyers and Enthusiasts Implications.
The hope of having a Tata motorcycle is exciting but imaginary to potential buyers of motorcycles. They should not ignore the current competitors in the market, as they do not have official launch yet, and they already know how they operate, their service network, and competitive prices.
Budget conscious and fuel efficient bikes: Consumers seeking affordable, fuel-efficient bikes must still consider the offerings of Bajaj, Hero, Honda and TVS among other well-known brands that are saturating the low-end market.
Summary: It is important to Be Patient and Verify.
The rumor about the circulation of Tata launching the cheapest bike in India has created a lot of buzz but remained yet to be proven. Nowadays, information spreads very quickly and due to that, it has become more important than ever to make sure that the news is checked by the credible sources.
The exemplary reputation stems out of its approach of launching products in a systematic manner and any new move into two-wheelers would most probably be met with a lot of fanfare and information on the launch. So far, the fact is no tata two-wheeler is officially out in the market, and the lowest cost bike in the market is still being sold by the well established companies.
